Meta Conversions API for your CRM
Meta Conversions API for your CRM: teach your ads who really buys
Meta and Google only know that someone filled a form. SalesCord uses the Meta Conversions API and Google Ads Enhanced Conversions to tell them which leads were contacted, qualified and converted. Your ads get better signals about real buyers.
- Sent from your CRM stages
- Details hashed before sending
- Deal value sent with Purchase
In the app: Set up in Settings · sent from stage changes in Customers
What you can do
Conversion Tracking, feature by feature.
Meta Conversions API (CAPI)
CAPI is Meta's way for your CRM to tell Meta which leads became customers. Contacted sends Contact, Pre-Qualified sends Lead, and Qualified sends CompleteRegistration.
Purchase with the deal value
When a customer is marked Converted, the salesperson is asked what it was worth (INR, USD, EUR or GBP). Meta receives a Purchase event with that value.
Google Ads Enhanced Conversions for Leads
Upload Qualified lead and Converted lead (with value) to Google Ads, matched by hashed email and phone plus the Google click ID (GCLID) from your website form.
Map your own stages
Several CRM stages can feed one event, so your own stages fit the events Meta expects.
Details hashed before sending
Customer details are hashed (turned into a one-way code) before they are sent to Meta and Google.
Match Signal Coverage
See how much matching data, such as phone and email, your leads carry, so you know how well Meta can match them.
Automatic retries
If a send fails, SalesCord tries again automatically. Your team does not need to do anything.
How it works
Up and running in a few steps.
- 01
Connect Meta and Google Ads
Connect your Meta account and, for Google, your own Google Ads API access. Choose which stages send which event.
- 02
Your team updates stages
Salespeople move customers from Contacted to Qualified to Converted as part of their normal day. No extra data entry.
- 03
SalesCord sends the result
Each stage change goes to Meta and Google as a conversion event. Converted sends the deal value too.
- 04
Your ads get better signals
Meta and Google can use these signals to find more people like your real buyers, not just form-fillers.
One loop, not five tools
Works with the rest of SalesCord.
Every module shares the same customer record, so each one hands the customer to the next.
FAQ
Questions we often hear.
Good to know
- Conversion signals give Meta and Google better information. Results still depend on your lead volume and on your team keeping stages up to date.
- Google uploads need your business's own Google Ads API access.
- Revenue values come from the deal values your team enters when marking a customer Converted.
- Google matches leads by hashed email and phone plus the Google click ID, which SalesCord captures on connected website forms.
What is the Meta Conversions API?
It is Meta's way for your CRM to tell Meta which leads became customers. SalesCord sends an event each time a salesperson moves a customer to a mapped stage, such as Qualified or Converted.
How does this help improve Facebook lead quality?
Meta usually only knows that a form was filled. When it also learns which leads were qualified and converted, it gets better signals to find people like your real buyers. Results depend on volume and up-to-date stages.
Which events are sent to Meta?
By default, Contacted sends Contact, Pre-Qualified sends Lead, Qualified sends CompleteRegistration, and Converted sends Purchase with the deal value. Several stages can feed one event.
Does it work with Google Ads?
Yes. SalesCord uploads Qualified lead and Converted lead (with value) through Google Ads Enhanced Conversions for Leads. This needs your own Google Ads API access.
Is customer data safe when it is sent?
Customer details are hashed before sending, so Meta and Google receive a one-way code, not plain text. Failed sends retry automatically.
Will this lower my cost per lead?
We cannot promise that. Conversion signals give Meta and Google better information about which leads become customers. How the platforms use it is up to them.
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