FMCG Distributors & Wholesalers
CRM for distributor enquiries and retailer follow-up
Organise new retailer enquiries, sales conversations and scheme updates in one workspace. Send relevant WhatsApp price lists and follow up with clear ownership while your DMS and order-taking app handle transactions.
- Retailer enquiry ownership
- Segmented scheme broadcasts
- Price-list PDFs on WhatsApp
New enquiry
ExampleNew retailer enquiry
A store owner asks about the product range and distribution terms
Next step
Call after sharing the range information
The right retailer needs the right update, and a sales enquiry needs someone who will follow it through.
Sound familiar?
Where good enquiries slip away.
The same few gaps cost businesses in this industry sales every week.
- 01
New retailer enquiries are scattered
Contacts from field visits and calls never reach one shared list.
- 02
Schemes go to the wrong list
A promotion is broadcast without checking the retailer segment or product interest.
- 03
Sales conversations lack a next action
The customer receives information but nobody records the follow-up call.
Features that matter
Built for FMCG & Wholesale
Keep retailer relationships and scheme communication in view
Retailer customer records
Keep relationship ownership and enquiry history visible across the team.
Scheme broadcasts
Send approved WhatsApp updates to selected retailer lists or segments.
PDF price-list sharing
Attach checked range and scheme documents to relevant customer messages.
Sales follow-up reminders
Keep the next retailer conversation on a dated task list.
FMCG & Wholesale
How SalesCord helps
Your playbook, step by step.
From the first ad to the Google review, this is how businesses like yours use SalesCord.
- 1
Record the retailer enquiry
Add the store contact, product interest and source, then assign the relationship to a salesperson.
- 2
Share checked range information
Send a current PDF or approved message while keeping live pricing and terms in your DMS.
- 3
Follow the next conversation
Set a reminder for range discussions, onboarding questions or the customer's agreed next call.
- 4
Target later scheme updates
Organise opted-in retailers into useful segments and review message delivery before planning the next broadcast.
Your workflow
Keep enquiries and follow-ups together.
Connect your lead sources, set assignment rules and adapt your WhatsApp follow-up to the way your business works.
Where your enquiries come from
- Sales visits added by staff
- Retailer CSV imports
- WhatsApp enquiries
- Website distributor forms
Workflows for your business
- Customer lists and segments
- WhatsApp broadcasts with PDFs
- Suggested Replies
- Scheduled follow-ups
FAQ
Questions we often hear.
Straight answers, including what SalesCord does not do.
Does SalesCord replace our distributor management system?
No. Keep your DMS and order-taking app for orders, stock, invoicing and collections. SalesCord manages retailer enquiries and communication.
Can we send a scheme only to selected retailers?
Yes. Build an appropriate list or segment and send a relevant approved WhatsApp message with the checked PDF or scheme details.
Are retailer orders and outstanding balances synced automatically?
No DMS synchronisation is assumed. Use your existing transaction system as the source of current orders, prices and balances.
